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But the final measurement isn’t taken until the end of the game. Why then so much focus on the scoreboard? Instead, you should be focused on playing the game well. Read More

Making assumptions as part of your marketing decision process is part of doing business. Make the right assumption and take the right action makes sense. If not it can be like being involved in a guessing game and hoping one of them will correct. Here are a reminders and tips. Read More

Web design is still important. Don’t believe me? Do you buy a car based solely on performance and safety ratings? Do you wear clothes simply because they won’t fade in the wash or because they’re double stitched? Do you look at a soft drink’s ingredients before you notice their packaging? Nope. (If Read More

It’s an obvious question. And if you’re looking for startup investors you’d better be able to answer it well, and quickly too. No wandering eyes. No doubt. If you’re doing a pitch, have a slide for it. And be specific. Read More

Would you like to earn some extra money? Are you thinking about starting a business? Check out this Side Business series. It will help you go from zero to full-time. Read More

Google+ is new, hot and is taking over all social networking sites leaving them behind. Even after the Google+ project is still under invite mode, the infant attracted over 20 million unique visitors in just 3 weeks all over the world. Read More

If you offer benefits to employees at your small business, you should be pretty proud of yourself. Benefits aren’t cheap, and they’re a great way to attract and retain satisfied employees. But a new survey from insurance provider Aflac shows that business owners aren’t necessarily getting all the b Read More

What business are you in? Peter Drucker's famous question is as relevant and important as ever. Think you're immune to devastating, company-killing innovation from some unexpected quarter? Think it's easy to see it coming? Think again... Read More

Google is trying hard to get users to upload photos on Google Places. Why all the effort? And what should your business do about it? Read More