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Maybe you have a product already and are looking to expand into a new market. Maybe you're looking overseas for a supplier, manufacturer or distributor of a product to sell in the U.S.

Whatever your situation, if you're serious about having an international component to your business, make sure you don't run afoul of these four major misconceptions about international business... Read More

Our previous post, #1 – Tell Your Story Quickly, showed how to present what your company does as rapidly and effectively as possible. Now, we describe the kind of content you need to keep your site up-to-date – a process that simultaneously makes your company look dynamic, tells your story and makes search engines happy.
Second in a four-part series detailing the four most important things you must do with your new marketing website Read More

A recent report funded by the U.S. Small Business Administration and the Office of Advocacy, titled, “The Nonemployer Start-up Puzzle”, published in December, 2009 differentiates Nonemployer firms—businesses without employees—and Employer firms. Nonemployer firms represent a large percentage of businesses; however, little is known about their dynamics (entry and exit). The report seeks to illustrate basic statistics about the prevalence of entry and exit for Nonemployers and the local conditions that led to their entry Read More

As an entrepreneur, I have a lot of freedom and choosing this path was one of the best decisions I have ever made. Everything is done on your own time, where you want it and how you want it Read More

Competing on price is a no win situation that gets you stuck with numerous vendors. Here is how to compete on value Read More

Analyzing your wins and your losses together can build a powerful set of lessons that informs your future actions and behaviors. Take stock of these lessons learned, and make no excuses Read More

Sometimes you miss achieving the outcomes that you need to advance your opportunity with your dream client. If you need a do-over, ask for a do-over. Don’t go without what you need to win or to succeed Read More

Often, businesses search high and low for an effective way to display their knowledge and ideas. A business blog is a useful marketing tool as it provides your business with a unique promotional and marketing platfor Read More

If you are going to succeed in sales, you are going to have to sell inside your own organization. This means you need to do your homework, just like you would to sell outside Read More