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Before you begin a social media campaign, here are some thoughts on creating a natural, authentic impression. Read More

Taken from article: You must be wondering, why would anyone want to ruin their SEO? Trust me, I ask myself the same question whenever clients or prospective clients explain the things they've done to get themselves in trouble with the search engines. While there are abundant “how to” resources on SEO online, at conferences in books, newslette Read More

Here's a Business Week article...Meet the Antipreneurs:They're against advertising, corporate America, and globalization. That's good for business...that deserved a rant. Read More

It's a great article that points out the power of LinkedIn, how to maximize it for building your social network, and how LinkedIn's benefit is even greater if your business is in a small town. Read More

As part of a small-business network Visa designed for Facebook, the world's largest credit and debit card processor is paying for $2 million of advertising on the socializing site. Visa is giving a $100 advertising credit on Facebook to each of the first 20,000 U.S. businesses that download the Web application needed to join the network, which de Read More

Albert Einstein once defined insanity as “doing the same thing over and over again and expecting different results”. Yet, many of you have done this time and time again. You unfortunately bring your past knowledge and beliefs into every situation. Here are strategies to get you to break the habit of insanity. Read More

If a consumer were to scan her inbox of retail, corporate emails right now, each one would have a subject line that is an offer. Everybody wants the consumer's money, but nobody addresses the consumer's relationship to their company, though they can. Long-term, lifecycle emails train a customer into becoming a better one, and they enhance the Read More

Marketers are working hard behind the scenes to make sure it's much, much worse in the future. Doing things like ... Read More

The results of a new study, conducted by consumer intelligence firm BIGresearch, into the media and shopping behavior of consumers at work, finds that Americans are spending 60% of their waking hours at work, more than ever before. Marketing chiefs are rethinking their ad budgets and advertisers are preparing to meet a new, highly coveted, yet ent Read More