Although Facebook is generally more oriented to communications between people who already know each other, with .4 billion users, it can be an effective tool for marketing. One way to maximize online visibility is by making connections between Facebook, Twitter, and LinkedIn. In other words, network your networks. Read More
One of the year’s biggest social media, emerging technology, and networking events, South by Southwest (SXSW) is a little over a week away. It’s also affectionately referred to as Spring Break for Geeks, but the SXSW acronym can also be short for Social by Social Week due to the endless opportunities to meet fun and interesting people across a variety of professional backgrounds.

The official Read More
If you have a Twitter account (and who doesn’t?), you’ve probably read a lot of blog posts and articles on our site and everywhere else about optimizing your Twitter efforts for business. But you might still be struggling to efficiently, effectively connect with your customers and prospects using Twitter. Well, fret no more. If you haven’t heard about CoTweet, you’re in for a treat. If you’ve bee Read More
Before you can make an effective sales presentation, you need to know how your prospect makes decisions. How can you find out? Pay attention! Read More
Now, it is no surprise that social media is important. I think we all recognize that. However, many people do not know where to begin or justify its use. So you can imagine that the most talked about topics included the importance of implementing Social Media and the Return-On-Investment (ROI). Below are some key takeaways from the panelists. Read More

John JantschHope you can join me for a free webinar Wednesday March 3rd at 1pm CST as I reveal through the use of The Marketing Hourglasssm the logical progression that takes your customer from know to refer. Nail all the steps in between and you’ll teach your business to market itself! Read More


If you follow my writing you know that I’m a big fan of setting up routines that let you listen in on what’s being said about your brands, products, people, industry and competitors using free tools like Google Alerts. Google Alerts let you set-up custom searches and then have any mention of that search term sent to your RSS Reader (like Google Reader) or email in box as they happen or at the Read More
Some of the best facebook applications that will enhance your fan page visibility, entice new visitors to join while promote engagement among your fans. Read More
Perhaps the real reason why B2B brands so rarely use Valentine’s day as a cue for a marketing message is that they don’t think they can carry it off; because they don’t believe in it. In other words... Read More
Tips for building a twitter following by not being a Twitter snob. Includes tips on identifying influencers and following targeted people. Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!