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Several weeks ago, Chris Brogan wrote about using mind mapping to collect his thoughts and organize information for blog posts, speeches, etc. I did some research and found a product called MindMeister that has allowed me to create a graphical representation of the online marketing universe. Since there are so many communication tools/services/platforms available, I’ve decided to break it down Read More
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The lifetime value of a customer is a commonly used marketing metric that is rarely used by health clinics. It calculates the value of the likely revenue from a Read More
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Many salespeople live in fear of the "hard sell." They don't want to be the guy that hammers prospects into the sale, that manipulates them to achieve an order, that puts the salesperson's needs over the prospect's. But hard selling still works. It's just a question of if you want to go there or not. Read More
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I meet with a lot of start-ups that are determined on disrupting industries with Software as a Service (SaaS) solutions.  The business plans I see increasingly depend on a level of connectedness that simply isn't there for the bulk of businesses. Read More
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Chris Brogan’s new book, “Social Media 101: Tactics and Tips to Develop Your Business Online,” offers bite-sized chunks that will allow you to make the most of social media, whether you fit into one of the categories above or you have a different set of problems. Each section is short — the book is 337 pages, divided into 87 different sections — but that structure elevates it from a how-to manual Read More
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Are you confused? Can social media drive motivated customers to your door? Can it actually generate repeatable ROI? If your company, large or small is considering social marketing here's a "no bull" way to evaluate the time, people & money investment - and the real world returns. Read More
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It’s a well known fact that journalists have some sort of a love-hate relationship with media relations and communication professionals, generally speaking. Why they hate people PR practitioners is nothing short of a long list of reasons to be so. The alarming number of sub-par public relations ‘professionals’ who are devoted to delivering bad pitching practices and the annoyingly persistent publ Read More
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Learn number of crucial elements in email marketing that you may wish to consider if you were to start an online marketing business. Read More
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Two of the keys for marketing success is to keep your key customers happy and the way you give customer service. This is obvious, however many of you are missing a simple opportunity and you may not realize it. It all has to do with customer complaints and how you manage the experience with your customers. Read More
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In order to communicate effectively with our target market, we need to know them. Too often we make marketing decisions based on what's important to us rather than what's important to our customers. Read More
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