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The idea of differentiation and standing out in whatever industry you are in is such an important concept that I take the opportunity to write about it frequently. The key is to find something that makes it very easy for people to see you’re doing something different from everyone else in your industry. It can take some guts to reach out and be different, but that’s the point. Read More

Knowledge sharing is the core of social media and the basis of how we interact with one another in a community. And that act of sharing is often perceived as a form of engagement and spreading valuable information to your fellow peers. Read More

Some of the greatest entrepreneurial ventures start out as a result of people no longer working in their initial field (needing a fresh start), or unemployed professionals with an idea. Today’s featured entrepreneur is, let’s say, totally chill in Southern California and freezing out the competition by capitalizing on small business social media efforts. Read More

Creating an online marketing budget can be tough by itself but when you add in all the possible tools to keep your company efficient it can really consume your time. Here are important questions marketers should ask before investing in social media monitoring tools. Read More

Sometimes, despite your best efforts, your prospect will refuse to say "No" even if it's the right answer. When that happens, you'll have to step in and say it yourself. Read More

Are you taking responsibility for your sales results? Or have you fallen into the habit of blaming other people or circumstances? Read More

This is the tale of a mug, dry cleaning, and customer loyalty... Read this brief post to learn what they have in common, and what they don't! Read More

EveryBlock and Yelp help promote local businesses. Yelp reviews are now pushed out to EveryBlock subscribers. Learn how to take advantage of this for your business. Read More

When you plan to become a player in the world of selling online then the cliché that 'knowledge is power' definitely applies. You will be able to get the best from knowing the basics of the different types of software that make it possible for you to develop the financial relationship with your clients.
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