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It's possible to put many of your marketing activities (tactics) on autopilot—in fact, I highly recommend it. At least that way you'll be marketing on a regular basis! However, I do have a caveat. Read More

Let's imagine your customer has just purchased a new barbecue grill, or an entertainment center, or a sunroom. How should the salesperson handle this engagement opportunity? Read More

Lots of folks are joining the ranks of “business owner” as a career path these days. Some by design and some, unfortunately, because they have little choice. Many of these business owners are choosing to open up coaching, consulting and service businesses in part because it's so darn easy to do. The barrier to entry is sometimes little more than p Read More

The folks at Wordtracker, a paid service that is a great tool for discovering and choosing keyword phrases for your web site based on things such as search popularity and competition, pointed out a little Firefox add-on to me recently that some bloggers might find rather handy. Read More

While the corporate world continues debating the business value of social networking tools such as Twitter or Facebook, their use within the corporate walls continues to proliferate, where they are now migrating from marketing to HR, particularly for employee recruiting. Read More

With the increase in the number of people using social media to help increase their online presence some have said there will be less of a need for search engine optimization (SEO), but at the SES San Jose conference this week the assessment was that SEO is not dead. Read More

The use of social media tools in the workplace can help businesses to collaborate more effectively with clients and their own staff members, a public relations expert has claimed. Read More

I was recently asked by Duncan Alney from Firebelly Digital on a recent Hoosier PRSA blog post to detail how I balance client interaction with social interaction in the social media realm. Here is the question: “BTW Kyle - perhaps you should share with those that don't know - how you balance client and your own social media interactions. I kn Read More

This article at The Blog Herald talks about how to hire a professional blogger and this can be an increasingly important consideration in business marketing today. As a professional blogger, I must admit I am a bigger fan of paying bloggers per post and word count than by so-called performance measurements mentioned in the article. This is not so Read More