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QR Codes. In Japan, they're just about everywhere and they have transformed the way brands interact with consumers. They feature on TV advertising, business cards, products, websites, newspapers, magazines, posters, direct mail, outdoor ads, and even graves! In a Japanese survey conducted way back in 2005, 73.3% of respondents advised that they ha Read More
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Tips for small business advertising include an understanding that not all advertising can be expected to increase sales directly. Check out the following article from Entrepreneur.com appearing in thestreetadvertising.com. Other objectives for an advertising campaign might include raising awareness, product recognition and brand loyalty. Remember Read More
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A new study suggests that people from different cultures read facial expressions differently. East Asian participants in the study focused mostly on the eyes, but those from the West scanned the whole face. In the research carried out by a team from Glasgow University, East Asian observers found it more difficult to distinguish some facial Read More
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This video from buildamovement.com looks at small business branding particularly for companies under five employees. Certainly, branding has long been an establish approach for big business and multinational corporations, but branding can also be an important issue for small growing businesses. Perhaps the most interesting point in the video is th Read More
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Are you looking for ways to inspire creative thought in the workplace? Want more ideas from your employees? The short answer is you can't make people more creative. What you can do is create an environment that encourages and fosters creativity. Here are some tips on how to achieve just that. Read More
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Retail selling can be difficult, but providing sales training for your staff on these collaborative sale methods will boost your sales effectiveness. Read More
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Successful selling is more about quality than it is quantity. Read More
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These four posts from the LinkedIn blog tagged "small business" provide some great insight into how to use LinkedIn for small business. From optimizing your profile to attract businesses from within and outside your region to helping small businesses reach global clients to changing the way small companies do business to general tips for small b Read More
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Stephen Nold lists his top five benefits of social media. I would agree with all of these and add that these benefits result not only from use of big social media and bookmarking sites like StumbleUpon and Digg but also and ESPECIALLY from using niche sites like bizSugar where your chances of being heard and having your submissions ranked highly i Read More
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Leave the pain out of selling, you'll find people easier to deal with. Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!








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