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When running any type of pay-per-click (PPC) online advertising campaign, most business professionals spend a lot of time planning their keywords. Unfortunately, these same businesspeople often miss one important element of PPC: defining negative keywords. Negative, or “excluded,” keywords are the search terms under which you do not want to show u Read More
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It's hard work running a small business and it's always helpful when someone comes along with some tools or services to make your life easier. Read More
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Not everyone can bring an unconventional view to sales, but for those who can think differently, see things differently, not only are there more rewards, but more fun executing the sale. Read More
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You might find it ironic to combine the word “Global” and “Home”. They are completely antonyms in reality. When we say Global we are pertaining to the world. On the other hand, home is just limited to the four corners of the house. What is great with this irony is that there is indeed a way to open the walls of your home to dominate the global mar Read More
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Marketing costs are going up, so why not charge a fee for a white paper? Sounds reasonable, no? NO! This blog post will tell you why this is a bone-headed strategy that is limited to a limited number of specialty marketers. Read More
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This article spotlights restaurant located just outside of Boston who has used social media marketing to drive past the competition, create brand awareness from big players like Best of Boston, and ultimately build relationships with customers while driving sales. Check it out if you're interested in social media marketing or restaurant marketing Read More
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14 suggestions on how to find and work with a web developer to help you get a website built, or to have your current site redesigned. Read More
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The first tip says it all "1. Twitter is a viable business communication channel, end of story." And this post is the beginning of your story using twitter as a viable business communication and the best way to do it. Read More
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Every public artifact I created (this blog, articles, launching a new site) incrementally increased my credibility, and increased the number of development requests I received. In the end you have to invest time to build your name. In my case, and I've heard this is typical, it was years. But the way I looked at it I was either going to invest 500 Read More
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Will Google Wave be the NEW wave for small business? Mary Grace Ignacio of GirlOpinion thinks it might. Read some of Mary Grace's interesting analysis of the new Google tool and how it might be applied in the future. You can also check out Mary Grace's regular comments on business and life on Twitter @girlopinion. We'd love to hear more analysi Read More
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Share your small business tips with the community!
Share your small business tips with the community!








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