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Faced with a challenging economy, growing companies have to work even harder and smarter on their brand-building efforts to attract customers and prospects. According to Glenn Geisendorfer, cofounder and creative director of Seattle-based Platform, Inc., business owners need to create brand experiences that make durable impressions on the minds of Read More
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According to the Marketing to Moms Coalition, mothers control 85% of household spending in the U.S., and are worth more than $2 trillion to U.S. brands. But they're a tough group to reach with marketing messages. So how can a business go about reaching this influential group? Here are four key areas to pay attention to. Read More
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mountainsI've added a weekend post routine that I hope you enjoy. Each weekend I write a post that features 3-4 things I read during the week that I found interesting. Generally speaking it won't involve much analysis and may range widely in topic. (Flickr image included here is also fav image of the week) Enjoy! Good stuff I ran across this Read More
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Many marketers have been taught the concept of the marketing funnel. The idea being that you bring leads into the top of the large opening in a funnel and push the ones that become customers through the small end. The problem I've always had with that is all the focus is on the chase. I happen to think that real payoff in marketing comes from expa Read More
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Best Buy asked their Facebook Fans a seemingly innocent question, that erupted. This is a short post with a few important lessons for businesses using social media. Read More
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When customers succeed at prematurely ending the sales interaction, the result is no sales. To change the results, increase your Read More
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If e-mail and social media are so far apart, how can we bring them together within our overall marketing philosophy and make each other complementary to our overall goal? Read More
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If you want to interact with people who has a background in PR or just to learn something or two regarding PR, here's a list of 100 PR people worth following on Twitter. Read More
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With a good strategy behind it social media marketing is extremely effective at targeting consumers and engaging them in a conversation not just about but with the brand. When used in combination with search engine optimisation (SEO) it can yield even better results. Social media marketing is being used by those in the SEO industry, because social Read More
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Can video marketing trump other mediums when it comes to spreading the word about your small business? It can, according to Caroline Melberg at the Small Business Mavericks blog. Why? Because, Carolinhe insists, video can inspire more trust than print or even audio only messages about your product or service. Video allows more levels of communicat Read More
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Share your small business tips with the community!
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