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An interview with Cindy Caplan, the owner and operator of The Art of Giving, a one-woman customized gift company that operates out of Caplan's home. Read More

The larger your list, the more odds you have of more replies and better results in terms of overall number of leads generated from the email list. However the line that stood out for me is “The key is to use larger lists“. Is bigger really better? Read More

Here is a truly horrifying thought: there is actually a specialist graduate degree of Master of Marketing Research, with the post-nominal letters MMR. Read More

Becoming a manger can be either a trap or a rewarding experience, as with most things in sales it comes down to preparation and continuous improvement effort. Read More

With so many companies using their CRM program as little more than a babysitting/Big Brother tool, you may find yourself wondering what the point is. If that's the case in your organization, this first-ever Bonus Episode is just for you! Ken Rudin the founder of Lucid Era is going to show you how to stop using your CRM tool as a babysitter and s Read More

12 Tips for the Accidental Sales Manager Read More

How can I protect my image? What can I do to improve my company's image? This story gives some insight on how you can better shape your reputation. Read More

This week, we had the chance to chat with Craig Elias, the founder of Shift Selling. At Shift, they believe the biggest mistake most selling professionals and sales organizations are making is analyzing lost sales versus analyzing won sales and finding or creating the perfect timing. What's the difference? Listen and find out, but I can assure you Read More

Consumer insight or new sales strategy? But is it profitable? Read More