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How agile is your marketing? Do you have layer upon layer of approval processes, committees, lawyers, and executives who need to sign off on every piece of external communication before it goes out? If yes, your business is structured for a pre-Internet world, and unfortunately this means you will always be at a disadvantage compared to agile com Read More

Using Google AdSense on your business Website can increase revenue, especially if your site is well traveled, but also can add to a visitor's experience when he/she arrives on your site. Here's how: Read More

With all the people on Twitter today, how do you find the "right" ones to follow? Here are 4 easy ways to identify and follow Tweeple who will be valuable to your business online. Read More

Jeff Castle suggests these 8 small business advertising tips from In Business TV.com. Watch the video. Read More

Oh the Swiss Central Bank (Swiss National Bank - SNB) is at it again! They are intervening in the currency market by selling their currency (furiously, I might add)! Read More

I've noticed more and more folks taking shots at the value of social media. For example there's Beware of Social Media Marketing Myths from Gene Marks in Business Week. Read More

Don't discount the community building opportunities that exist with offering exceptional customer service. Read More

Blogging can be one of the most effective marketing tools for the small business owner. It's easy to start, it's easy to maintain and it's easy to leverage in enhancing your marketing mix. To that end, here are 11 reasons why your business needs a blog. Read More

If you're ready to take the plunge, congratulations! Setting up your small business blog isn't a painful process, but you should be ready to explore why you want to blog, research which platform is right for you, define how you want to reach your readers, and understand that you'll need keep your blog current. Read More