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For too long sales forecasting inaccuracy has been argued away as being a part of the status quo. 'It's always been like that' is a common explanation. Finally, there appears to be a debate that centres around improving accuracy... however, how this is achieved is being keenly contested. At least there is a debate and we can now move on from Read More

Terry Bowden offers advice on how to start an ecommerce site in this video from eHow. Read More

OK, so you've got your twitter account up and cooking, you're using 3rd party apps to filter and aggregate search and you've got a tweeting routing down pat, now what? Now it's time to take a much deeper look into the social web and start slicing conversation themes, discovering who's influencing what, who's saying what and how often, and what's Read More

Here's how to apply the basic principals of business planning to your social media activities. Start with a plan, then follow it up with plan review, course corrections, and, ultimately, management. Here's how to do that. Read More

As an effort to make it easier for small and medium businesses to bid on online display ads, Yahoo! has unveiled its new self-serve display ad solution, My Display Ads. The platform is meant to send the message to marketers that display advertising isn't just for the big companies, anymore. Yahoo! My Display Ads offers an easy, affordable way t Read More

Knowledge and ability mean nothing without action. With the credit crunch and the recession biting hard, sales people and business owners alike are becoming increasingly despondent and shying away from picking up the phone to customers for fear of hearing another no. Now is the time to pick up the phone and stay close to your customers. The com Read More

You surely must have heard of Twitter by now. It's all over the cable and network news, in newspapers, on TV commercials, and even on billboards. It's more than a trend, it's a movement. And it's time you got on board to put Twitter to work for your small business. Read More

Renowned Lebanese-American poet Kahlil Gibran popularized the aphorism, “Should we all confess our sins to one another we would all laugh at one another for our lack of originality.” Gibran's words are certainly true in marketing. The costliest marketing mistakes are surprisingly common. In fact, most can be summarized in these seven deadly sins Read More

It's not breaking news that the citizens of the Internet love some humor. It always excites, yet hardly amazes me when I see something start to spread around and go "hot" all at once. Friends send me videos, photos and blog posts that are hilarious, sometimes intentionally, sometimes unintentionally. But the things that end up being the most hu Read More