Consider this riff from a professionaly printed freestanding sign in front of a Peet's in San Jose: "Unlike Any Coffee You've Ever Tasted Before." Wait. Why the capitals? "Unlike any coffee you've ever tasted before." "Before" is redundant. "Unlike any coffee you've ever tasted." Read More
Here are 6 steps to make that process as easy, enjoyable, and productive as possible when working with the designer who will ultimately create structural and navigational elements of the client's website. It's important to be involved in the design process from the start, as I'm sure you've got valuable nuggets to impart, right from the wireframe Read More
I have a lot of fun reading blogs and often learn a lot. But as a trained journalist, sometimes I see things in a blogger's copy that bugs me a bit, and sometimes I read stuff that makes me cringe. Some of it just confuses me, and some of it appalls me. So, when Chris asked me to write a guest post on what bloggers can learn from journalists, I de Read More
Remember - this is a time of year where those using the web are in a buying frame of mind and are more likely to click on product ads that they might see. Here are four options that present products visually: Read More
Make sales by improving sales skills, techniques and putting an emphasis on action. The indulgent economy is a past memory and we are now in one of survival. As a result, doors of sales opportunity are wide open for those that will sharpen their skills, work on their sales techniques and take aggressive action. Read More
Every aspect of our daily lives are affected by sales, even though we may not think in those terms. When you buy any product or service, various sales people are involved in the background. Even your utilities are affected by the sales process. Sales people have gotten a bad “rep” for years, but that isn't necessary. We all know people in the sale Read More
The reason we all write blogs and content for our websites is because we have something that we feel is important to say, and we want to get that message out to the public and to our potential consumers. Unfortunately, as my boss has pointed out in one of his posts that only 16% of people actually read blog posts and the rest of us simply scan the Read More
I have done many posts on keyword research at Search Engine Journal and figured it's time to compile all the keyword research tools into one post for further reference. Read More
what if you had the templates to building a small but powerful network? Here's my starting ideas on this. I'll talk in somewhat technical terms, but I promise this has everything to do with the human elements. I hope it sparks something in you. More so, I hope you run with it. Read More
Do you want to increase the search engine ranking of your WordPress blog? Check out these 9 SEO WordPress plugins. Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!