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Every aspect of our daily lives are affected by sales, even though we may not think in those terms. When you buy any product or service, various sales people are involved in the background. Even your utilities are affected by the sales process. Sales people have gotten a bad “rep” for years, but that isn't necessary. We all know people in the sale Read More

Blogging is dead. PR is dead. Journalism is dead. Marketing is dead. I'm beginning to wonder if declaring something deceased and in the ground is happening simply because we can't figure out how to make something work for US. Tearing apart something that doesn't work for you is easy. Anyone can punch holes in something they don't understand. Read More

For the past 10 years I've been running a small educational website with helpful essay writing tips for college applicants. My site has a Google page rank of 6 and ranks #1 for multiple keywords and dozens of long tail keyword phrases. All-in-all I think I've done an impressive job at search engine optimization with over 60% of the site's traffic Read More

Know your customer well. It's the golden rule. We have all heard about it. We all know it and yet so many will still take a chance picking up the phone and dialing a random with a number from a list or their CRM hoping to charm their prospect and coax them into buying. It's not just phone based, emails and direct mails are often send with a hit or Read More

I thought I focus on nine ways that Twitter can be more useful for you. It's still not a tool for everybody (I don't really believe any tool can be). But hopefully these tips offer you some ideas on using the site well, regardless of what stage you happen to be in. Read More

Effort is important, but... Read More

British inventor, entrepreneur, and industrialist Dyson first came to notice with his design of the Ballbarrow, which won a Building Design Innovation Award (1977). Having sold his interests in this product, he developed the innovative G-Force vacuum cleaner. Unable to interest any European manufacturers to invest in its manufacture he worked with Read More

There's now an easy way to find partners and suppliers - and with video it can be entertaning too. Check out the new video based service provider directory. Read More

Some time ago we realized that a number of our webinar attendees were already tweeting about our presentations. We were long-time users of Twitter for marketing purposes and we recognized this as another opportunity to extend our reach and create buzz, listen and engage with our community, and add additional value to our events. Read More