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For another sign in a seemingly endless number of signs that mobile marketing is extremely important to the future of marketing and advertising read about what is happening in the ongoing advertising battle between the two largest wireless carriers in the U.S., AT&T and Verizon. AT&T spent $1.87 billion on media that used actor Luke Wilson to deliver counter-punches to Verizon’s $2.16 billion cam Read More

I think that any small business that is not maximizing its Web presence is missing a golden opportunity. - Steve Strauss, USAToday's Small Business Expert. His article lists all of the web 2.0 resources available and how they can be used to avoid missing this golden opportunity. Read More

According to Nielsen Online, Facebook users spend about 3.26 times more time online compared to other non-Facebook users; signalling a great shift in behavioural patterns. According to an article in The Wall Street Journal, Australians are stated to be world-beaters when it came to Facebook, as they spend an average of not less than 25 hours on the site monthly.
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If 90% of entrepreneurs have under-priced themselves, plus many businesses have cut prices during the recession, how do you raise prices now that the economy is picking up again? I asked Bob Goedjen of Silicon Valley SCORE to give us his insights. Read More

Innovators Forum guest blogger Marilyn Suttle discovers that when it comes to appreciation, it's often not given, infrequent or ineffective. When it is given, it isn't always helpful. Why? Because certain types of appreciations BACKFIRE! Read More

Becoming your own media source: A conversation with Robert Scoble. The scobleizer talks with David Siteman Garland about tech, media, why the ipad is changing the world and how you can carve out a niche. Read More

Consultants and coaches like to talk about the lifetime value of a customer. Bluntly speaking, lifetime value of a customer is a measurement of how much money I can get from my "relationship" with the customer. I put relationship in... Read More

Creating a virtual workforce has become the foremost priority of business owners because of the large number of advantages that are associated with it. Few of Read More

Creating a Facebook fan page for your small business is a great way to connect with customers & prospects. Be sure to thank each new fan of your Facebook Fan Page. Read More