I recently came across a definition of e-Marketing that I really like:

Very simply put, eMarketing or electronic marketing refers to the application of marketing principles and techniques via electronic media and more specifically the Internet.

Yes, it sounds very simplistic, even obvious... Read More
Before you get to the “wealth creation” part of franchising, you must write a powerful operations manual. This manual has to be your best work. It will be the foundation of your franchise, and you’ll have to live it and breathe it in order to ensure your success (as well as the success of your franchisees.) Read More
The 80/20 rule or the Pareto Effect in sales - There are tasks that you do everyday that take 1/5th of your day and give you 4/5ths of your results. Where do you spend your time to maximize results? How to figure out your 20%. Read More
Sometimes it is hard to tell how your social media activity stacks up. Are you more active -- or less active -- than your peers? Is your target audience likely to be using certain social media over other social media -- say LinkedIn versus video? Are you taking the right steps to build your presence online, or would you get better results if you adjusted your steps? This list of social medi Read More
What can you do when the service/product is not so well known or you have a different audience (market) to get the message to? Well, you could spend a ton of time (and money) doing research, focus groups, analysis, etc. or you could use a tool that has been used very successfully by online bloggers in recent years: keyword research. Read More
No matter what kind of business you’re thinking of starting, before you get serious, you need to do market research. Read More
Really a straight up review of what to look for - revenue wise - when acquiring a business. By reviewing the basic tenets of what to look for in revenue streams - it provides a careful overview of how to protect ones self. Read More
It seems silly to give up all expectation for a MacBook Pro refresh. After all, isn't a spec bump for Apple's flagship laptops a total Read More
Here are 3 steps to boost your lead generation, earn referrals, and land more sales in your local business. Check out this video from John Jantsch Read More
I've been asked by Charles H. Green of Trust Matters to host the April 2010 edition of The Carnival of Trust. As a sales trainer and management consultant, I believe trust is at the very core of productive sales relationships, whether those relationships are ongoing, long-term relationships (as in the relationship between an insurance agents and her accounts), or very short-term (as in the relati Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!