GlobalReach commented on the following stories on BizSugar
How Weak International Business Writing Can Destroy Your Brand
"Thanks for your comment, Shawn! Those Chinese/English translation goofs ARE hilarious. And I agree: there's a very real global language morph going on. Of course, as language blends across borders, it's important to remember differences in perspective. For example, Swedish business mentality is different in many ways from American. There are even big differences between southern US and northern US, east coast and west coast. Words may be the same, but mentality isn't."To Err is Human. To Make Up for It Is Even More Human: A Lesson In PR & Damage Control in the Internet Age
"Great article -- and the story makes it come alive. Point #1 is the cornerstone: Listening, really listening. (How often, when we're confronted by someone, do we look as if we're listening when we're actually busy forming our own argument.) It's important, too, to filter what you're hearing through human ears, not just business ears. Obviously, no one at that hotel caught on to the humanity of the situation: 2 small children with broken vacation dreams. Tragic. "9 Things European B2B Professionals Should Know About Twitter
"Thanks for your comments, Yoni and Sarah! (Sorry to take so long to respond, Yoni. Don't know how I missed that one.) Sarah, I agree -- the professional connections and knowledge I've gained from the people I follow have been, by far, the biggest benefits. That's what led me to BizSugar and you two, after all!"How We Got Over The Hump With Our Online Business
"Fantastic information. Thanks for sharing your story with transparency and authenticity. Really liked your focus on content and what happens once visitors reach your site: “Getting all of the web traffic in the world doesn’t matter if you can’t complete the sale.” With the overflow of information out there aimed at new business owners about how to drive traffic to a site, it’s easy for content strategy to become an afterthought. "How to Avoid the Stereotype Trap in International Marketing and Communication
"Thanks for your encouraging words! I truly appreciate it. And thanks for providing my first BizSugar comment. This is a fantastic resource and I look forward to exploring and discovering more great info, resources, and people."Subscribe
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How Weak International Business Writing Can Destroy Your Brand
"Yes! Exactly right, Yoni. Great examples! Since the world has gone social, I think we're all becoming more aware of language differences. It's not always easy to tailor our messages on broadcast media like Twitter. But with business communication to individuals and targeted groups, it's so vital to use familiar language and to write with their perspective in mind."