ShawnHessinger commented on the following stories on BizSugar
CEO Hubris, Fraud & How to Prevent It
"Tony, Management theory, at least the version preached by the kinds of people you're talking about, has always insisted on a chain of command system that it seems to me encourages this kind of thing. I'm only a small entrepreneur, but one of my greatest fears is that after building a substantial business I would accidentally hire one of these people and never find out what's going on in the levels below. It must look good from the top when the company seems profitable and you've had all the worries taken off your shoulders. But my firm belief is that a lack of checks and balances always invites trouble."Racism: Alive and Well in the Consumer Market
"Skip and Cindy, Just to play devil's advocate here, though I know it probably seems like business suicide, do you think it's a good idea for a business to essentially enable racism. I see this from the humanitarian...and the PR perspective. Imagine a restaurant routinely catering to a desire by some diners to be seated as far away from others as possible based on race...and imagine what would happen if the story got out! Does this happen regularly at the business in question, Skip? And are employees of color suffering financially...in addition to the devaluing they are experiencing as human beings...by this behavior? Is it OK for a business to say to a customer "No, this is not acceptable? We won't tolerate this behavior." Don't Internet social networks take a similar policy stand when banning racist and sexist comments on their sites even if they do not always enforce these bans? Don't we have a responsibility as human beings to say no to behavior we find completely unacceptable even if it hurts us financially? And if we are marketing who we are, what do we communicate to customers when we tolerate racism? "Here Come the Social Media Carpetbaggers
"Marketers aren't the only ones playing this game. As a veteran of the newspaper business, I watch this field pretty closely and can definitely tell you that many in traditional media fields are jumping on the "new media" bandwagon. Some are better than others at changing their stripes and I must say that I firmly believe you probably can and should change your direction in this revolutionary time. However, doing so requires, on the part of all of us old enough to have had very different lives before the evolution of social media, a new way of thinking and approaching the world. Some are too set in their ways for this evolution."Recession Cures: What & What Not to Do
"Tony, Under point number two, how about following the suggestion Guy Kawasaki makes in his book The Art of the Start and replacing that mission statement with a mantra. It often seems to me that companies, regardless of their size, have difficulty articulating who they are and what they do in a way all employees and team members can understand and support, and shrinking that stuffy old mission statement no one can remember into a brief repeatable mantra is the best way to do it. Plus there's no better time to crystallize a company's priorities than in the midst of a recession when all but core essentials must be sacrificed in the name of efficiency. "Subscribe
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How to Predict Ebusiness Marketing Trends
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