Alastair commented on the following stories on BizSugar
Sometimes What You THINK Just Doesn’t Matter
"Good point Jackie. I'd have to say that Social Media is probably the most misunderstood and overblown element in Online marketing today. It's still useful but it needs a bit of perspective. That's probably a subject for a different post though. As you say, locking yourself into one way is a huge potential mistake. Especially if you picked that one way based on no good evidence."Sometimes What You THINK Just Doesn’t Matter
"Thanks Susan. That's a very important point. Poor setup or misinterpretation can get people in real trouble. I'd say that we speak to one or more people daily (certainly more than one a week) that are doing their best to make an improvement but have jumped to an entirely wrong conclusion on the basis of the information they think they have."Mistake Math - Why We're Valuing Facebook Fans All Wrong
"Thanks for the comments guys. Of all the people I read on Social Media, Jay Baer (the author of this post) is the one I keep coming back to. Solid, real world analysis backed by experience. If you are looking for that Twitter account Yoni, it's "sitestreamseo". A quick glance at the number of followers I don't have ought to make anyone feel good about their Twitter following. :) "Subscribe
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Sometimes What You THINK Just Doesn’t Matter
":) I don't do business in the Pub. I talk too much as it is, beer would not help. The pub is definitely my prefered venue for "networking" with friends though. If people want to update me in 140 characters or less, and they thought about it. It probably wasn't that interesting. I won't 'dis' social media though. I find it useful in business. I probably spend more time with my switch set to either Broadcast or Receive and not a lot on Converse. I just don't connect much via social media. The guru's would say I am doing it all wrong."