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I realized that professionals can learn something from the news about Taylor Swift’s behavior at the 2014 Grammys. Read More

As I was reading them all, I couldn’t get to hold on my emotions and my tears just went flowing down like a waterfall! These were the stories that touched my heart. Read More

Having a unique presence in social media is vital if you want to increase sales through it. Building customer trust brings with it the creation of a brand following. Here are 4 ways how you can use social media to build customer trust and increase sales. Read More

When it comes to marketing, money value is not a determining factor of its success. Look at how Samsung have spent billions of dollars but fail to become the leading smart phone brand. Read More

Here’s what I think will be significantly important in 2014, based on conversations I’ve had with marketing and PR professionals at the consultant, startup, brand, and agency level: Read More

So what did we learn last year that we might apply and extend into the next? Here are five strategies for keeping innovation flowing and the business growing. Read More

With a smarter and Internet-dependent market, the need for traditional sales people has lessened over the years and might even come to extinction in the next four years. Read More

Outsourcing Insider reported that more entrepreneurs these days admit that it’s harder to run a small business because of lack of resources, and probably, the right people, skills, and technology. This is when my question comes in - do you have what it takes to become a successful business owner? Read More

There are still misconceptions on how to use social media to drive sales and which services are worth the investment. Here are four of the most common myths about social media marketing, along with the facts and suggested strategies for turning these fallacies to your benefit. Read More

Whether you’re an individual, a small-medium sized company or a global brand, social media can make you or break you. That being said, it is essential for businesses to be careful with the content they post on social media, without sacrificing quality and creativity. Read on these 6 mistakes to avo Read More