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In the age of social media sharing, it can seem that your walls, boards, and email accounts are constantly flooded. Read More

What are the nuts and bolts of a social media management strategy?

It’s a common question and one that oftentimes gets swept under the rug amidst the general social media hoopla. After all, small business owners can be forgiven for thinking their “strategy” should simply include, say, three or f Read More

Saying your small business needs 500 followers is like calling an airline and telling them you want to book a flight for 545 miles – without knowing what your destination is. Read More

Using social media to grow your small business can be bewildering. How do you tap into the massive interactive opportunity that social media provides? Which platform is right for you? Read More

“Content Is King, But Distribution Is Queen and She Wears the Pants” is one of the most well-known quotes in digital media marketing and advertising – and we agree. When it comes to content creation for businesses, though, we can often forget how powerful distribution can be in turning a potential Read More

By now, loyal readers know why a blog is important for your small business (for those newbies out there, the answers are: it can expand your brand, make you money, provide free marketing, boost your search results…just to name a few benefits.) Read More

Do you have a social media strategy for your small business? If you don’t, you’re missing out – and you’ll want to read on.

Creating a social media strategy is not only integral to online brand sentiment, for your small business, it can also play a significant role in your overall marketing and Read More

At the end of the day, social media platforms are about giving customers in-depth access to your small business.


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When you think about social media and your small business, it’s understandable to think of each ingredient functioning, more or less, in isolation. You have your blog over here, and your Facebook over there, and your Instagram over there, etc. Of course, these parts will inevitably intersect. Read More

It’s 10 o’clock. Do you know where your social media dollars are? (And what they’re doing?)

Really. Are they getting you leads, converting customers, and generating referrals? Or are they loitering in the proverbial back alleys of the Internet, taking your hard-earned marketing dollars and blowi Read More