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Nonprofit organizations make huge differences in their communities every day. Part of their struggle is to let everyone know about all the good things they do! If you’re in charge of creating a comprehensive communications plan, social media plays an integral part of staying connected to your custo Read More

The holidays are very nearly upon us; Thanksgiving is less than two weeks away! We’ve all heard about Black Friday and Cyber Monday, but what can social media do for your small business this shopping season? Read More

Time is money, right? And as a small business owner, wearing many hats makes it seem there are sometimes not enough hours in a day to get everything done. Read More

Any amount of online research regarding a quality social media program will tell you that listening to your audience is a key factor in social media success. Here at Divahound we’ve blogged about the importance of being attentive to your audience’s needs, no matter if it’s a simple question or an i Read More

Would you ignore nearly two-thirds of your customers? Of course not! But in a recent study, only one-third of customers who Tweeted to a company about a complaint or issue got a response. Social media is a fantastic way to not only engage with your customers but address issues. Are you listening? Read More

You see them everywhere: on the latest episode of The Voice, on the Ford commercial during the Superbowl, and they’re all over social media. But do they mean anything? Are they just a fad or will they actually move the needle on your business bottom line? Here are three ways that hashtags can be us Read More

If a guest has a bad experience, 95% of them are likely to tell someone about that experience. Far fewer people are apt to tell someone about a good experience. What are some best practices for dealing with a negative comment or post on your social media channels? Read More

Is LinkedIn worth the effort? Absolutely – there are just under 200 million unique users who visit the site each month, users from around the world – that’s a whole lot of potential customers. You can use your company page on LinkedIn to publish all of the essential information about your small bus Read More

The numbers don’t lie: the popular photography app Instagram has nearly 200 million active users monthly. Are you tapping into this engaged group of social media users? With brand reach on Facebook declining slightly, now is a great time to spread out your brand’s social media presence, and Instagr Read More

Just as Facebook has become one of the top social platforms for small businesses to connect with their consumers, so has YouTube. In addition to being the Internet’s main source for uploading videos, it is also a community unto itself. So, in addition to uploading amazing videos and great content t Read More