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If content is the king of the internet, then visual storytelling is the prince, just waiting to take the throne. Social media users consume content by skimming, and this is why bullet points, bolded statements and most importantly, appealing visuals, can take your social media marketing efforts to Read More

It can be a struggle to creatively represent your small business brand while conveying your message. After all, when you only have 140 characters, how can you be sure that your company’s style and values are coming through? Read More

It is only one month into the new year, but you’re already running out of ideas of what to post on your social media accounts. Frustrating! Read More

One of the hottest social networks right now is Pinterest. We’ve blogged about Pinterest before, but in case you haven’t dipped your toe into the pool of pins, here are some interesting statistics that may get you to jump in head first! Read More

One of the added complexities of the social media strategy for your small business is that your content and your activity needs to be more than just broadcasting out your marketing messages. As a small business owner, you must do more than just engage with your target audience – you also need to li Read More

While you don’t have to miss out on holiday cocktails or stay inside from a sledding trip to handle your social media channels, you can take some simple steps now to make sure your online profiles start 2015 on the right foot. Read More

Holiday season is here, and your customers are spending more time online than ever before. If ever there was a case for truly knowing your audience, the holidays are it. Read More

Blogging is nearly ubiquitous with creating a meaningful online presence, especially when connected through your website and pushed through your social media channels. Effective blogging can create new customers, keep current ones and show a human side of your organization. There are things to avoi Read More

We’ve seen quite a bit of research recently demonstrating the value of using video content in your social media activity. It makes a lot of sense that the richer or more valuable you can make your small business’s content (from a user perspective), the more likely that you will see an increased lev Read More

Taking the time to set a solid foundation for your online communications will not only help you get the most out of your effort, but keep you on track and streamline your process. Here are some things to think about as you plan for a brand new year for your business. Read More