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There are only so many hours in a day, so there may be areas of running a business in which you don’t have a lot of knowledge or experience and you don’t necessarily have the time to do all the research and planning that you would like to do. One of these most areas is most likely to be marketing. Read More

If your small business budget (or hectic schedule) will only allow you to really concentrate on a single social media platform, choose Facebook. While we’re strong proponents of a well-rounded social media strategy, a new study from G/O Digital, the digital marketing wing of the Gannett media compa Read More

As a dental professional, social media may not be top of mind for you when it comes to marketing efforts. But is your dental practice top of mind to your current patients? How about potential new patients? Read More

Hyperlocal marketing is nothing new – posters, flyers, door knocking, advertisements in the media – the idea of pushing your message to the people that you want to connect with locally the most is tried and tested. Read More

With social media and digital marketing becoming more and more important for small business owners, Instagram has also emerged as a popular social media marketing medium that can help boost your small business’s brand. Posting on Instagram can be fun and fruitful for small businesses, especially wh Read More

Google+ continues to gain market share in the world of social media and is firmly the second largest service in terms of registered users. Read More

Marketing is not easy. It takes time, expertise, guesswork, trial and error, and a bit of luck. If only there was a magic answer along the lines of “Use these three social media networks and all of your problems will be solved!” Unfortunately, that is not the case. Read More

While we know that YouTube is a valuable digital channel, it is important to remember the volume of content that is being uploaded. So how do you make your content stand out? Or, more importantly, how do you make your content stand out to the audience that you are trying to reach? Read More

Any solid social media plan will now include Pinterest. Small business owners, are you listening? This visual-focused social bookmarking tool has taken the Internet by storm, and its users are growing each day. Read More

Although Pinterest is widely accepted as the ‘women’s social media network,’ there are many opportunities for your small business to market to various demographics using this social platform. If you are a small business owner seeking to target men through digital media, don’t hesitate to include Pi Read More