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A natural instinct when it comes to protecting your brand online is to shy away from negative comments or complaints. You may even think about removing the posts or hiding comments from view. But social users utilize online platforms to air grievances for a number of reasons. A great way to impress Read More

Many small businesses are still asking whether they should invest time and resources in social media. The question you should be asking is not whether to jump in the social media game, but how you can be most effective at doing so. Read More

In this final episode of our blog series on social media advertising, we’re tackling two relative newcomers to the game. Instagram and Pinterest are two of the hottest new platforms that people are flocking to use, and you may be surprised with how many people you may reach with your ad campaigns. Read More

This installment of our advertising series focuses on Google’s social platform: Google+. Many people use the platform, but it doesn’t have nearly the social credibility that Facebook does. Read More

Welcome to the fourth installment of our advertising series! We’ve reviewed Facebook and LinkedIn so far, and today shift our focus to Twitter. How can 140 characters move the needle on your small business bottom line? We’re here to show you. Read More

The third installment of our advertising series is centered on a business-minded platform: LinkedIn. This social networking site has been labeled “Facebook for professionals” but can actually be quite effective at finding new customers and clients, especially if your small business caters to other Read More

In the last installment of our social media advertising series, we shared an overview of how Facebook has some of the biggest reach and most flexible targeting options online. This week, we’re taking a little deeper look at the different formats Facebook offers, to allow you to choose which format Read More

When considering adding advertising to your social media efforts, there are a lot of details to consider. In the second installment of our advertising series, we focus on the important parts of a heavy hitter in online advertising: Facebook. It offers many advantages and can help move your mission Read More

Social media engagement is both an art and a science. When it comes to keeping your small business at the top of your customer’s mind, a fantastic complement to any social media program is targeted advertising. Read More

It’s easy to think that your social media channels must be about you and only you. You are promoting your brand, after all, so why wouldn’t you want readers, followers and fans to be focused on what you have to offer? A huge shift in digital thinking is happening, and it’s called content marketing. Read More