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In the old days, back in 2005, we were taught that a sales pitch should list the features and benefits, show how we’re different from our competition, offer a call-to-action, and ask for the sale. This was sales training 101 for decades. Read More

When most people think of marketing, they think of advertising. As my recent article Marketing: A Misunderstood Word shows, there is a whole lot more to marketing. However, advertising is still a major and important component of your overall small business marketing strategy.

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Simplicity…it is kind of ironic that the word is rather long as far as words go; in fact, it is the longest word in this sentence. Seriously, am I odd for spending time thinking about such things, or do other people get haunted by inconsistencies like these? Simplicity, a word that is supposed to r Read More

When most people think about business reputation, they think about the reputation of the business itself. But a business cannot really have a reputation. No, the reputation is set by the people within the business, and the example starts with you.

It does not matter if you’re the CEO of a Fortun Read More

Branding is one of those words people love to toss around in a conversation because they think it makes them look smart, or cool, or something like that. But the word is much more important. It’s not just jargon. It is a term that, when fully understood and implemented, can propel you to success or Read More

Marketing is all about finding people interested in what you have to offer, nothing more and certainly nothing less. The bottom line is that you can’t sell anything, no matter how good you are at selling, or how great your product is, or how efficient your supply chain is, if no one walks into your Read More

Yes, business literally can and has changed the whole world, but I am more worried about changing someone else’s world. Read More

As a college professor, one of the courses I teach is marketing. Considering that I own a small business marketing and branding firm, it’s a good fit and I really enjoy teaching the class. However, I was struck this semester when the latest edition of the marketing textbook came out jam-packed with Read More

I had a conversation the other day with a client who has a small business that is not doing so hot at the moment. To put it bluntly, their small business is failing. This conversation was a follow up to months of board meetings, assessments, and different action plan scenarios. The bottomline is th Read More

What’s stopping you? This is a question that I have been asking myself a lot lately. What things, mindsets, people, and excuses are getting in my way and preventing further success? As I have shared in previous articles, busyness has been a huge distraction for me and I have worked hard over the la Read More