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Without fail when I talk about E-Rep and the use of social media in B2B sales the, “I don’t have the time,” issues comes up. Ughhh… Are you kidding me? Read More

“A man with one watch knows what time it is; a man with two watches is never quite sure.” – Mark Twain

Yes, metrics are essential. BUT, make sure you’re sure what they’re telling you! Read More

“A committee can make a decision that is dumber than any of its members.” David Coblitz

Stand up for your opinion! Read More

We do some work with a large, multi-Billion dollar company.

They have a sales force that numbers around 1,500 people.

And if you asked us, we here at Dreamland Interactive would tell them that EACH AND EVERY one of those 1,500 people should have their very own personal blog.

What?

Wait… Read More

Sometimes, stating the obvious is nothing more than that; merely verbalizing what everybody in the audience already knows. Sometimes, something is obvious to the speaker/writer, but is genuinely a novel concept for the audience. Sometimes, everybody already knows, but only a few actually practice Read More

“Full Service!” “Total Solution!” “We handle everything!” “We are a customer focused company!” Virtually always, statements like these are a load of hooey. Read More

Nicholas Negroponte, Director of the renowned MIT Media Lab, a frequent contributor to Wired, wrote a book titled “Being Digital” in 1995. His basic premise is that atoms (physical things) will be rapidly converted to bits (binary streams of data) and distributed over high-speed packet networks (th Read More

“The brain is a wonderful organ; it starts working the moment you get up in the morning, and does not stop until you get to the office.” Robert Frost Read More

There’s something exhilarating about tackling a really big problem or pursuing a really big goal. It somehow puts so many things in a different perspective. Lucky for me, I’ve experienced the excitement quite a few times in my business career, and now I’m in the middle of another biggie in the co Read More

We’ve all gotten inadvertently poked in the eye. Ouch X 10! Ain’t nothin’ quite so painful. Polite people would never, ever do such a thing to anyone. Certainly not a friend, or an acquaintance or even a total stranger. It’s just …well, so mean. Read More