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If you have invested considerable time and resources on social media marketing over the past year and feel frustrated, you are not alone. About 61% of small businesses don't see any return on investment on their social-media activities. Read more to learn the simple answer... Read More

Every day we hand out a tiny brochure about our businesses without even realizing it. Here are six ways to spiff up your business card so that it collects sales, rather than dust. Read More

74% of small businesses do not have a disaster plan and 84% don’t even carry insurance against natural events. Here are 8 thoughts on what you can do to prepare your business for emergencies of all stripes. Read More

This is a phenomenal story of Chobani Yogurt and shows that the first step, no matter how small, is crucial to success. Just do it! Read More

What your customers and potential customers say publicly about your company’s products and services matters a great deal. Here's why (plus three tips to improve your customer service). Read More

Many small business owners and young entrepreneurs are intimidated by marketing. Here's a good look at the different types of online and traditional marketing (we look at metrics and highlight useful resources). Read More

Trust is a key for driver for your customers. Do they trust you to produce a great product? Do they trust you to deliver a reliable service? Do they trust you with their money and their time? So what can a your business do to engender trust with its customers? Read More

Many small businesses launch based on a theory of how their product will interact in the market, who and who their customers are and where they will be found, and a revenue model that they believe will work. But at the end of the day a theory is just that and many startups find that they have been Read More

If you’ve tried sending email campaigns at various times of days and are still struggling to find an optimal time for your email campaigns, consider sending your campaigns late in the evening or at night. We highlight the key findings from a recent analysis of the best times and days to send emails Read More

Are you wasting your money on paid search marketing? A brand new study from eBay suggests that you might be throwing your money away. Here are three important things you can learn from the study. Read More