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More than anything else, great storytelling differentiates successful content marketing from noise. Here's a great example repurposing The Beastie Boys Song, Girls, and incorporating a Rube Goldberg machine in a fun video for building block toys for girls.
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Content continues to dominate media headlines and marketing programs at many startups and small businesses. But is content marketing effective or a waste of time and money? Here are five key takeaways from a new study. Read More

What can entrepreneurs learn from a television show that features mindless, reanimated corpses with an insatiable hunger for human flesh? Here are ten important lessons entrepreneurs can learn from the zombie apocalypse. Read More

Businesses are spending billions of dollars marketing products and services on Facebook. Marketers are making tons of money. Facebook is making tons of money. It’s a win-win – except for the vast majority of the million advertisers burning through their budgets on ineffective Facebook ads. Read More

Brand NEW issue of crowdSPRING's Small Business Marketing Newsletter. Four Keys to Success, 2014 Trends, Secrets of Content Marketing Success, Lean Marketing, Launching Your Business for Under $1,500 and MUCH more.
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Four very important lessons entrepreneurs and small businesses can learn from the world’s best brands. Read More

Many entrepreneurs delay launching their startup because they believe they don’t have enough money to move forward. Startups can be expensive, but they don’t have to be. The Founder Institute has put together a 10 steps plan for launching a business for under $1,500. Read More

Marketing is storytelling. Stories help shape beliefs and also help people remember the things you want them to remember. Authentic and compelling stories help build a brand. Here are some phenomenal examples of great storytelling. Read More

Leadership is not about titles, coercion, manipulation or force. Good leaders inspire people to work hard. Great leaders inspire people to do their absolute best. Here are nine ways you can inspire your employees to do their best. Read More

If you do something that carries more risk, you are more likely to fail. That’s one reason so many people fear failure. But if you risk nothing, you risk everything. But failure is rarely permanent. Your attitude can turn even catastrophic failure into success. Read More