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Maybe — just maybe — the problem isn’t that the language used by modern marketers is incompatible with more conventional marketing rhetoric. Maybe the problem is that conventional marketing rhetoric is incompatible with the modern marketing climate. Read More

As any content marketer will tell you, diligent strategy execution and time can yield a treasure trove of promotional material for your use. That content creation, however, can take up a lot of bandwidth. We share tips to help you. Read More

How do you calculate the dollar value of a shared meme from your Facebook page? How do you determine the expected RoR on a newsletter subscriber? How do you assess the impact of a prominent retweet to your bottom line? How do you nail down the contribution of a new logo to your profits? Read More

A lot of time can be spent choosing the perfect startup name. Conventional wisdom says that the name should be less than 10 characters, easy to remember, and the .com has to be acquirable.
But what if the company you are building begins to change? Read More

There are thousands of articles, videos, and books out there, all eager to tell you the “secret” to effective content marketing. There’s a reason such resources are in high demand: 88% of all B2B businesses are investing in content marketing, along with 80% of B2C businesses. Read More

Many entrepreneurs, small business owners, and even big corporations regularly crowdsource logo design. But did you know you can leverage crowdsourcing for many other useful things? Read More

Knowledge is power, which is why we were so excited to take a look at IBM Marketing Cloud’s 2016 Email Marketing Metrics Benchmark Study. Here are some of the key takeaways. Read More

Businesses should take advantage of live video broadcasts on Facebook. How can they effectively leverage the tool? Let us count the ways. Read More

If you're trying to compete, especially in a challenging market, and your branding is second-rate, you're in trouble. Logos are important. Here's why. Read More

For all the stereotypes about lazy, hapless stoners out there, those peddling green in states where recreational or medical marijuana use is legal sure know how to hustle. Make no mistake: the legal marijuana industry is booming, creating huge business opportunities and massive tax revenue incomes Read More