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There’s much advice online about leadership, not to mention the many thousands of books published on the subject. Unfortunately, too many people confuse leadership and management. As you build and lead your teams, how can you ensure that you don’t suck as a leader? Read More

This year’s American presidential race has been one of the most contentious in modern history. The level of polarization in the electorate is astounding. And in the middle of the mudslinging and grandstanding are some very, very uncomfortable brands. Read More

By the time UPS drops off the package, your newly acquired customer is an emotional powder keg just expecting something to go wrong. Fortunately, you can ease this emotion and create positive feelings toward your brand with an exciting unboxing experience. Read More

This isn’t a unique position. Startups have been using branded apparel as a way to build brand equity for years. But does it work and should you consider trying it? Read More

Design is an important factor in marketing. Poor design rarely results in successful marketing initiatives. But, especially when it comes to user experience on the web, there's one question most designers and marketers rarely ask: Why? Read More

Are creative robots going to take over our jobs and our lives? Should we be worried or is fear purely an overly active imagination by people who would have also feared the industrial revolution? Read More

Gawker didn’t just change the way we produce and consume news. It also paved the way for bolder, more dynamic marketing. More than that, Gawker ushered in an era of business accountability we hadn’t seen before. Read More

As you prepare the launch of your startup, consider following the old adage of “show, don’t tell” by using an infographic (and a little viral marketing) to illustrate your startup’s value. Read More

If you pack your day full of nothing but work, you might be doing a lot more harm than good in your pursuit of excellence. Read More

To make travel productive, you must plan ahead. And since you can never predict everything about your trip, here are some of our favorite tips to help you stay productive while traveling.




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