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Change is hard for most companies. Logo change? Hard to fathom. But despite the cautionary tales, there are times when a new logo makes a whole world of sense. Read More

First impressions are everything for a startup. When offering a new product or service it is important for a business to quickly demonstrate value to prospective customers and differentiate itself from the competition. Read More

Media companies and publishers are mad. Well, maybe more nervous than mad, but certainly angry enough to sound a lot like digital geriatrics shaking their fists at the ad blocking kids running up and down their site. But are ad blockers the real problem? Read More

We’d be remiss to not address the ways in which social media has changed the game for businesses of all sizes. Why do we love social media? Let us count the ways.

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Netflix just updated its logo and there are a few important lessons that other companies, especially small businesses and startups looking for attention, can learn from the update. Read More

Some companies push people to work 60, 80 and even 100 hours per week. Despite appearances, there is no benefit to working an 80+ hour week other than perception. We explore why. Read More

Startups are like roller-coasters. If you run or work at a startup, you experience many highs and lows and you can’t always anticipate what’s ahead. Education and experience helps us to overcome many difficult situations, but education and experience are rarely enough. Why isn’t education and exper Read More

Science can help us uncover productivity gains that we typically ignore. For example, psychologists and researchers have discovered that among external factors that impact our productivity, one stands out: clutter. Here's what you can do about it. Read More

Building a great team is nearly always the key difference between the success or failure of a business. Each person we hire contributes to not only the development of the product, but also to the productivity of the team and overall company culture. But what is a bad hiring decision? Some great ins Read More

One of the most important decisions we make daily is whether to help someone else. Here's the science behind favors and what you can do both to improve the chances someone will do you a favor and to respond when others ask you for something. Read More