nterest in Linkedin from lawyers, accountants and other professionals has taken off recently.
And it makes sense. Despite the hype over Twitter and Facebook, Linkedin offers the greatest opportunity for professionals to make connections that lead to business.
Never one to skip jumping on a bandwagon, here are my top 10 Linkedin tips for pro
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These stories submitted by Ianbrodie became hot on BizSugar
10 Linkedin Tips for Professionals


From http://www.ianbrodie.com 4235 days ago
Made Hot by: robertbrady on August 3, 2009 5:06 pm
How to Get More Referrals Using Offers


From http://www.ianbrodie.com 4277 days ago
Made Hot by: on June 21, 2009 12:22 pm
One of the biggest challenges I find clients have when trying to get more referrals is that their referrers (the people they've asked to introduce them to someone) struggle to make the introduction sound attractive to the potential client.
By developing offers which your referrers can make to their clients, you change the relationship from doin
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A Lawyer's Guide to Creating a Marketing Habit in 21 Days


From http://www.sales-excellence.co.uk 4281 days ago
Made Hot by: on June 17, 2009 1:50 pm
New book launch: A Lawyer's Guide to Creating a Marketing Habit in 21 Days.
It's an excellent book - and for 48 hours you can get 34 free gifts when you buy it...
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Keep out of the “Muddy Middle” when Selling Professional Services | Ian Brodie


From http://www.ianbrodie.com 4281 days ago
Made Hot by: on June 16, 2009 8:24 am
For many decades, perhaps the most successful client development strategy for both professional service firms and individual professionals has been one of focusing on a small number of high value clients.
More recently, strategies have focused on building large "follower" lists - e.g. for email marketing purposes.
Either strategy can work
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Motivating the Professional


From http://www.salesbloggers.com 4316 days ago
Made Hot by: on May 13, 2009 10:09 pm
Motivating professionals is about much more than money.
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Know, Like and Trust - the Keys to Cross Selling


From http://www.lighthousebc.co.uk 4314 days ago
Made Hot by: on May 13, 2009 7:43 pm
Cross-selling is one of the holy grails of professional services - but so few firms do it well. One of the key issues is that professions are simply not aware of what their colleagues in other service areas do - or if they are, they don't trust them enough to let them loose with their clients.
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Sales Excellence Podcast - Episode 4 : Lead Nurturing


From http://www.sales-excellence.co.uk 4327 days ago
Made Hot by: on May 1, 2009 8:08 pm
n most businesses, between 70-80% of your leads are long term. They're potential clients who pass all your qualifying criteria - but they're just not ready to buy right now.
Ideally, you want to begin to build a relationship with these potential clients so that when the time is right to buy, you're in the front of their mind.
Unfortunately,
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Pain at John Lewis - a lesson in awful customer experience | Sales Excellence Sales Blog


From http://www.sales-excellence.co.uk 4335 days ago
Made Hot by: on April 28, 2009 2:32 am
Is this the most painful customer service story ever? You decide....
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Sales Velocity: The Hidden Lever | Sales Excellence Sales Blog


From http://www.sales-excellence.co.uk 4336 days ago
Made Hot by: on April 22, 2009 10:33 pm
One of the key - yet often overlooked - levers for increasing your sales is velocity: the cycle time from initial lead to closed sale.
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Qualification: a Dirty Little Secret


From http://www.salesbloggers.com 4344 days ago
Made Hot by: CindyKing on April 15, 2009 2:13 pm
Good qualification is critical for salespeople to avoid wasting time and to focus their energy on higher potential prospects.
But there's a dirty little secret about qualification I'm going to share with you...
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