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This (very) personal note was not something I expected to write you today, and at the risk of sounding overly emotional or sentimental, I will admit to you that my eyes are welled up in tears as I write this. Today, this special day, is one that means the world to me… Read More

To get clients, there is a certain degree of skill when it comes to writing sales copy. Finding out what makes sales copy great can dramatically change the number of people who convert from lookers to buyers.. Read More

The beauty of having bad employees is that it points out a problem.
Right? When you see a problem, you have 2 options. Whine about it or address it. As I always say, there are only 2 kinds of retailers – whiners and winners. You are a winner…so let’s address the problem, shall we? Read More

Sometimes business owners ask me what is the best incentive to get referrals from their clients. There are several ways you could incentivize your client base to encourage them to share referrals and find new clients. However, I’m not sure that is necessary. Read More

You want the emails that you send out to be EAGERLY opened and CONSUMED by your raving fans, right? Last time I talked about the first step to that. (If you missed it last week, click here to read that step now.) Now for the next step! Read More

When you want to bring in some fast cash or if things have slowed down, you may feel tempted to attract clients by lowering your rates. This is an extremely common reaction and I understand why you might think it’s a quick fix. However, this is a strategy that will not serve you in the long run. Read More

Getting more traffic to your website is always on a business owner’s mind. Higher volume traffic helps with list building and improves your chances for finding new clients and filling your pipeline. But once you start to get a steady stream of visitors, what’s the best way to build your list? Read More

There is ONE THING YOU MUST DO about your emails. You MUST send them out WEEKLY. Every week. At the same time. The best time is on Thursday mornings. You forget how much your raving fans love you and want to hear from you. Let me share an email that I just got from a client about this. Read More

Do you have a great idea for a series of strategies that are high-value to your clients, but aren’t sure how to deliver them? Creating short audio files can really grab your ideal clients’ attention. Creating short audio files can really grab your ideal clients’ attention. You send each one out ind Read More

When building your pipeline, there will be times you do all the right things like speak to groups, network and build your list. Yet, prospects are not saying yes and becoming clients. That means you probably have more time than money coming in. Read More