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Do you have a social media strategy for your small business? If you don’t, you’re missing out – and you’ll want to read on.

Creating a social media strategy is not only integral to online brand sentiment, for your small business, it can also play a significant role in your overall marketing and Read More

At the end of the day, social media platforms are about giving customers in-depth access to your small business.


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When you think about social media and your small business, it’s understandable to think of each ingredient functioning, more or less, in isolation. You have your blog over here, and your Facebook over there, and your Instagram over there, etc. Of course, these parts will inevitably intersect. Read More

You may recall that back in the 90s, Google’s motto was “Don’t Be Evil.” It was suggested by a junior programmer at a staff meeting, if we’re not mistaken (you can Google it.)

Needless to say, the company dropped the motto somewhat recently. This isn’t to say Google now condones evil and all it Read More

It is time, once again, to peer into our crystal ball here at Divahound headquarters in Seattle. Specifically, if we can make them out through the overcast and drizzle, we’re seeing upcoming digital marketing trends for small businesses in 2014. Yep, there they are.

You may recall we tackled thi Read More

The Internet is buzzing about the fact that Instagram now offers video. Some in the online realm are especially excited, boldly proclaiming that Instagram provides “unlimited potential” for your small business. What does that even mean? Read More

We recently cited the increasing segmentation of social media readership as one of the big upcoming digital marketing trends for small businesses in 2014. And today we’d like to look at another: how the mobile revolution will affect your digital marketing efforts Read More

If you’re reading this, you probably understand that video marketing can be a great tool to promote your small business. But you also realize that making a “great video” is easier said than done. So the $64,000 question is two-fold: how do you make a video that people will want to see? And, how can Read More

While checking my Facebook News Feed the other day, I realized that it’s always nice to compare and contrast the different approaches that friends take versus companies. Read More