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With so much information available online about social media marketing, how to be successful using it and the best ways to keep up with it, it’s easy to become overwhelmed. A seasoned social media partner can help your small business navigate the digital world efficiently and effectively. Here are Read More

It’s easy to think that if you’re simply posting content on your social media channels that you’re doing enough. By consistently offering meaningful content, you’ve definitely given your business the leg up in the social media game. But you’re cheating yourself out of some easy attention by not pay Read More

A truly fantastic feature of Twitter, especially for busy small business owners, is Lists. You can create a list of users you’d like to keep track of, therefore making it easier to find what they’re talking about. Lists are a great way to stay engaged with your followers without having to spend end Read More

Does your small business have really dynamic, visual product? Is your team lots of fun? There are a number of reasons to tip your toe into the video realm of social media, but how do you know where to post your stuff? Our first recommendation is, of course, to go where your customers are. But after Read More

A natural instinct when it comes to protecting your brand online is to shy away from negative comments or complaints. You may even think about removing the posts or hiding comments from view. But social users utilize online platforms to air grievances for a number of reasons. A great way to impress Read More

Many small businesses are still asking whether they should invest time and resources in social media. The question you should be asking is not whether to jump in the social media game, but how you can be most effective at doing so. Read More

In this final episode of our blog series on social media advertising, we’re tackling two relative newcomers to the game. Instagram and Pinterest are two of the hottest new platforms that people are flocking to use, and you may be surprised with how many people you may reach with your ad campaigns. Read More

Welcome to the fourth installment of our advertising series! We’ve reviewed Facebook and LinkedIn so far, and today shift our focus to Twitter. How can 140 characters move the needle on your small business bottom line? We’re here to show you. Read More

The third installment of our advertising series is centered on a business-minded platform: LinkedIn. This social networking site has been labeled “Facebook for professionals” but can actually be quite effective at finding new customers and clients, especially if your small business caters to other Read More

Social media engagement is both an art and a science. When it comes to keeping your small business at the top of your customer’s mind, a fantastic complement to any social media program is targeted advertising. Read More