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Social media allows small businesses to interact with their audiences in real time, and live video makes that connection even stronger. Internet users watch hundreds of millions of hours of video every day on YouTube alone. If you’ve been wondering how Facebook Live works or if it could be a good m Read More

Small business owners know the value of creating lasting relationships with clients and their community. As a clothing resale or consignment shop, you have two main audiences. Those people that are bringing items to sell to you that have meant something to them, and those that are shopping at your Read More

Your food truck is always on the go, and your social media marketing should be too! You should be focused on creating fantastic food and a fun experience for your customers, not worrying about what your next Instagram post will be. In order to get the crowds to there to taste your food – and spread Read More

While negative feedback from customers via social channels can seem like a “hair on fire” moment, the ability to stay calm and think through your response options will greatly affect the outcome. Sites like Yelp and TripAdvisor can provide platforms for customers to talk about their experiences – g Read More

You wouldn’t hire a plumber to represent your jewelry business at a trade show, right? So why would you hire someone without all the necessary social media know-how to represent your small business online? Social media management is becoming increasingly important in the fast-paced digital world we Read More

There’s a lot of social media noise out there, and it can be easy for people to scroll past your content and move on to the next tidbit in their news feed. Your posts have to do a lot in a short amount of time, so thinking about getting people from your social profile to your website can seem like Read More

Marketing your small business via social media is one of the best and most economical ways to get the word out about what you have to offer. If you’re a small business with a small- to medium-sized staff, you may be tempted to employ the help of college-aged interns to assist with social media task Read More

The video arena of digital marketing has seen explosive growth in the last year. People are craving more intimate and interactive experiences, and videos help them feel a part of something bigger. On the tail of the video trend is coming something that could potentially change the way people intera Read More

The phrase “going viral” is more commonplace now than ever. Small businesses understand the term and immediately think that they want their next post to “go viral” to garner as much attention as possible. While a single post can incur lots of web hits, social media shares, and other digital attenti Read More

If your life’s passion is running a small business like a bakery, you know how important marketing is. Social media can help keep your fans coming back again and again, and encourage new business as well. Chances are you don’t have a lot of time to think about what you’re going to post on your soci Read More