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Time is money, right? And as a small business owner, wearing many hats makes it seem there are sometimes not enough hours in a day to get everything done. Read More

Any amount of online research regarding a quality social media program will tell you that listening to your audience is a key factor in social media success. Here at Divahound we’ve blogged about the importance of being attentive to your audience’s needs, no matter if it’s a simple question or an i Read More

Would you ignore nearly two-thirds of your customers? Of course not! But in a recent study, only one-third of customers who Tweeted to a company about a complaint or issue got a response. Social media is a fantastic way to not only engage with your customers but address issues. Are you listening? Read More

If a guest has a bad experience, 95% of them are likely to tell someone about that experience. Far fewer people are apt to tell someone about a good experience. What are some best practices for dealing with a negative comment or post on your social media channels? Read More

Is LinkedIn worth the effort? Absolutely – there are just under 200 million unique users who visit the site each month, users from around the world – that’s a whole lot of potential customers. You can use your company page on LinkedIn to publish all of the essential information about your small bus Read More

The numbers don’t lie: the popular photography app Instagram has nearly 200 million active users monthly. Are you tapping into this engaged group of social media users? With brand reach on Facebook declining slightly, now is a great time to spread out your brand’s social media presence, and Instagr Read More

Just as Facebook has become one of the top social platforms for small businesses to connect with their consumers, so has YouTube. In addition to being the Internet’s main source for uploading videos, it is also a community unto itself. So, in addition to uploading amazing videos and great content t Read More

There are only so many hours in a day, so there may be areas of running a business in which you don’t have a lot of knowledge or experience and you don’t necessarily have the time to do all the research and planning that you would like to do. One of these most areas is most likely to be marketing. Read More

If your small business budget (or hectic schedule) will only allow you to really concentrate on a single social media platform, choose Facebook. While we’re strong proponents of a well-rounded social media strategy, a new study from G/O Digital, the digital marketing wing of the Gannett media compa Read More

As a dental professional, social media may not be top of mind for you when it comes to marketing efforts. But is your dental practice top of mind to your current patients? How about potential new patients? Read More