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Hyperlocal marketing is nothing new – posters, flyers, door knocking, advertisements in the media – the idea of pushing your message to the people that you want to connect with locally the most is tried and tested. Read More

With social media and digital marketing becoming more and more important for small business owners, Instagram has also emerged as a popular social media marketing medium that can help boost your small business’s brand. Posting on Instagram can be fun and fruitful for small businesses, especially wh Read More

Google+ continues to gain market share in the world of social media and is firmly the second largest service in terms of registered users. Read More

Marketing is not easy. It takes time, expertise, guesswork, trial and error, and a bit of luck. If only there was a magic answer along the lines of “Use these three social media networks and all of your problems will be solved!” Unfortunately, that is not the case. Read More

While we know that YouTube is a valuable digital channel, it is important to remember the volume of content that is being uploaded. So how do you make your content stand out? Or, more importantly, how do you make your content stand out to the audience that you are trying to reach? Read More

Any solid social media plan will now include Pinterest. Small business owners, are you listening? This visual-focused social bookmarking tool has taken the Internet by storm, and its users are growing each day. Read More

Although Pinterest is widely accepted as the ‘women’s social media network,’ there are many opportunities for your small business to market to various demographics using this social platform. If you are a small business owner seeking to target men through digital media, don’t hesitate to include Pi Read More

Sometimes, we must focus on when we are posting content. Timing can be a key part of the engagement equation. Therefore, it is imperative that you as a small business owner think strategically when posting your content to social channels. Read More

Nowadays, just about every small business has some level of a presence on social media. Given how the majority of consumers have Facebook, Twitter or Pinterest accounts, and given how they check these accounts repeatedly throughout the day, it only makes sense for small business owners to capitaliz Read More

Speaking on behalf of this remarkable gender, we really do think differently, act differently and approach situations differently from our male counterparts. It’s a fact of life. So when businesses are targeting us for sales, the smart and strategic marketer will keep this in mind. Read More