The days of “if we build it, they will come” are gone. Great marketing is required to generate revenue and grow every business, especially new businesses which have no brand recognition nor loyal customer base. Yet, as a business consultant, I still find many of you business leaders relying primari
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Startup Professionals Musings: 6 Marketing Accelerators For Boosting Business Growth
![Startup Professionals Musings: 6 Marketing Accelerators For Boosting Business Growth - https://blog.startupprofessionals.com](https://share.bizsugar.com/images/thumbnails/79b08d1d031dc823a3eb6645201581c7.png)
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From https://blog.startupprofessionals.com 633 days ago
10 Tactics To Shorten Your Race To Cash-Flow Positive
![10 Tactics To Shorten Your Race To Cash-Flow Positive - https://www.linkedin.com](https://share.bizsugar.com/images/thumbnails/06cda0335c4acf2cd6035a1c46478678.png)
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From https://www.linkedin.com 634 days ago
As I’m sure you are aware, surviving that first couple of years as a new business is a huge challenge, waiting for cash flow to turn positive. In my experience as a business advisor and occasional investor, many of you won’t make it that far, succumbing to the high costs of getting those first cust
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Startup Professionals Musings: 5 Keys To Achieving Memorable Competitive Distinction
![Startup Professionals Musings: 5 Keys To Achieving Memorable Competitive Distinction - https://blog.startupprofessionals.com](https://share.bizsugar.com/images/thumbnails/79b08d1d031dc823a3eb6645201581c7.png)
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From https://blog.startupprofessionals.com 635 days ago
Every entrepreneur believes that their product or service is memorable, and that every customer will quickly see the advantage over competitors. Yet true product differentiation in the eye of the customer is rarely achieved. According to an old but still relevant survey by Bain & Company, 80% of bu
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Startup Professionals Musings: 8 Reasons That Startups Need To Think Like An Invader
![Startup Professionals Musings: 8 Reasons That Startups Need To Think Like An Invader - https://blog.startupprofessionals.com](https://share.bizsugar.com/images/thumbnails/79b08d1d031dc823a3eb6645201581c7.png)
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From https://blog.startupprofessionals.com 636 days ago
Winning customers as an entrepreneur in a startup has many parallels to a young army trying to penetrate some formidable new and unfamiliar territory. You need a strategy as well as a goal, and you need to pick your battles well. Even in this age of purpose before profits, a business won’t survive
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Startup Professionals Musings: 6 Mistakes Often Made Positioning Against Competition
![Startup Professionals Musings: 6 Mistakes Often Made Positioning Against Competition - https://blog.startupprofessionals.com](https://share.bizsugar.com/images/thumbnails/79b08d1d031dc823a3eb6645201581c7.png)
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From https://blog.startupprofessionals.com 637 days ago
Don’t bash the competition. Every investor knows how vulnerable a new startup is to competitors, so investors always ask about your sustainable competitive advantage in the marketplace. How an entrepreneur answers this question speaks volumes about their knowledge of business realities, customers,
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Startup Professionals Musings: 10 Remote Staffing Blunders That Will Cost You Dearly
![Startup Professionals Musings: 10 Remote Staffing Blunders That Will Cost You Dearly - https://blog.startupprofessionals.com](https://share.bizsugar.com/images/thumbnails/79b08d1d031dc823a3eb6645201581c7.png)
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From https://blog.startupprofessionals.com 638 days ago
These days, it is almost impossible to find a small business where everything is done by full-time employees, in the office or at home. We are in the age of outsourcing, by any of many popular names, including subcontracting, freelancing, and virtual assistants. These approaches allow your startup
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6 Keys To Finding The Right People For A Winning Team
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From https://www.linkedin.com 639 days ago
If you are a new business owner or entrepreneur, you are likely to be creative and willing to take a risk, and you probably assume that most potential team members have the same mindset. Unfortunately, the reality is that not everyone has that mindset, and one of your toughest jobs is to find the r
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Startup Professionals Musings: 6 Risks For Taking A Side Door Into A Public Exchange
![Startup Professionals Musings: 6 Risks For Taking A Side Door Into A Public Exchange - https://blog.startupprofessionals.com](https://share.bizsugar.com/images/thumbnails/79b08d1d031dc823a3eb6645201581c7.png)
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From https://blog.startupprofessionals.com 640 days ago
With the current volatile economy, as an active startup mentor, I’m seeing a new surge of entrepreneurs and startups, with the commensurate scramble for funding. There just aren’t enough angel investors and VCs to go around. Thus I’m getting more questions on new mechanisms, like crowd funding, or
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7 Reasons Many Owners Fail To Focus On Systemization
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From https://www.linkedin.com 641 days ago
In my experience, one of the biggest mistakes I see you make as a startup or new business owner is to create a business that is totally dependent on you. That means you are the only one who knows how the business works, you make all decisions, and progress grinds to a halt when you are away. That m
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5 New Marketing Rules For Today’s Customer Generation
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From https://www.linkedin.com 646 days ago
As a business consultant, I often have to remind small business owners that their marketing needs to be more interactive, versus the traditional “push” model, where you broadcast your message to as many people as possible. New generations of customers respond better to the “participative” approach,
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