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While we don’t know for sure how much of an impact social signals have on the SERPs there is definitely a correlation between an author’s social authority (which is influenced by social signals) and how well their content and website does organically. Read More

There are many differences between businesses that target other businesses and businesses that target consumers. One of the key differences that need to be considered throughout the marketing process is that the B2B sales cycle is typically much longer than B2C. Read More

Recently I had the chance to interview search marketer and social media expert Greg Finn. Greg is an Internet Marketer at Cypress North, a company that specializes in social media and search marketing services and web-based application development. Read More

Recently I had the chance to interview search marketer and social media expert Greg Finn. Greg is an Internet Marketer at Cypress North, a company that specializes in social media and search marketing services and web-based application development. Read More

Every business website, no matter the industry or how big or small the company is, should be investing in SEO in some way, shape, or form. Think about the user behavior of your target audience. If they aren’t already using your services, how are they going to find out about you? Read More

The foundation of any SEO campaign is your keyword research. The keywords you decide to incorporate into your SEO (both onsite, offsite, and with your content marketing) will determine what kind of search your website will rank for in the SERPs, thereby determining what kind of searcher finds ... Read More

Even though the way that link building is executed has changed due to stricter rules that Google has set forth, it’s still an important component of an SEO strategy. Inbound links pointing to your site are still a part of the search engine ranking algorithm and how the search engines determine ... Read More

It’s so important to remember that the search engines don’t rank your website as a whole, but rather the various internal pages are “graded” individually. This means that every page has the potential to become a landing page for visitors provided it has been properly optimized for SEO. Read More

There are hundreds of SEO firms, consultants, experts and agencies out there to choose from. Some specialize in local SEO, others prefer to work with B2B firms, and still others do nothing but international SEO. Read More

Recently I had the chance to interview SEM expert Josh Dreller. Josh has earned platform certification from Google Adwords, AdGooroo, Google Analytics, and Microsoft adCenter. Currently, Josh serves as director of marketing research for Kenshoo, the leading provider of bid management software. Read More