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If you work for or own a company in the B2B sector, you’ve likely heard of the benefits of content marketing. B2B decision makers are looking for as much information before signing on the dotted line or handing over a payment. This is especially true if your business is somewhat complex in nature a Read More

One of the unique SEO problems that e-commerce websites face is that their products can be constantly changing. This means that new product pages are being added, content is being tweaked and discontinued or out of stock product pages are being taken down. This kind of product page turnover can act Read More

For most marketers, the end goal of SEO, social media marketing, content marketing, PPC, online PR, banner advertising and any other form on online marketing is increasing conversions. This could mean the number of subscribers to your company blog or e-newsletter, the number of people signing up fo Read More

We get it. It can be hard to build up a Twitter following and it takes time. It can be frustrating to send out tweets that you think are informational, clever, and original if very few people are seeing them. This is why it’s so tempting for businesses to hand over some money and get a quick influx Read More

I was working with a new full service SEO client the other day and we were discussing the keyword research we had done for their website when the business owner asked if I had looked at the existing keyword conversion rate data when conducting the keyword research. Did the conversion rates influenc Read More

Theoretically, every time someone searches for your company or product by name your website should always be in the number one spot. If you weren’t dominating the SERPs for your own brand I’d actually be a little worried because it means that you don’t have a strong online presence or someone else Read More

Perhaps one of the most important ways that the search engines determine the authority of your website is by analyzing the inbound links that point to it, which is why white hat SEO link building is such an important part of an SEO strategy. While website owners are building inbound links it’s impo Read More

While it is true that the primary goal of an SEO campaign is to improve traffic from the search engines from visitors using non branded keywords that are targeted in the SEO campaign, you can’t discount the importance of branded keyword search terms and how SEO affects these kinds of searches too. Read More

Making minor tweaks to your site or content is usually no big deal, but when you start planning a major website redesign it’s important to take your time and actually plan it out! I’ve worked with many site owners during the website redesign process to help ensure that the new site has just as much Read More

Initially, businesses were hesitant to get involved with social media. It seemed like it just may be a fad (clearly not the case) and it was scary because it involved putting a lot of information “out there” and allowed customers/clients/prospects to have some say in how the brand was perceived. Ho Read More