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If you are going to do something, you might as well do it right. Unfortunately, many B2Bs don’t see it this way when it comes to SEO. They understand that SEO has its place in the marketing mix but don’t properly invest in it. Marketing budgets can be tight and many B2Bs prefer to spend their money Read More

In my opinion, one of the best ways to measure to overall success of your SEO campaign is to look at your organic SEO traffic. Rank just isn’t a good SEO metric for a variety of reasons including the increased personalization of search, the impact of social signals on the search results, the effect Read More

I’ve talked with so many site owners over the years that want to know my SEO secrets—what’s the trick to getting to the top of Google? How many times does a keyword need to be repeated in a piece of content for it to rank well? How many inbound links are needed to increase PageRank? How many visito Read More

A few years ago I was working with one of those lucky startups. By lucky I mean they had a decent amount of VC funding and weren’t completely bootstrapped for a budget. They even had allocated a set amount of their marketing budget for a startup SEO campaign because they wanted the full SEO/social Read More

If you are blogging with SEO in mind (which you should be) you know that it’s important to include targeted keywords in the post and meta information. The meta element that carries the most weight with the search engines is the title, so it’s important to include keywords there as appropriate. The Read More

Directory submission used to be a primary SEO link building technique. There are thousands of online directories, which could mean thousands of inbound links back to your site. But then Google shifted its focus and concentrated more on the quality of a link and decided that directory links hold lit Read More

There is no shortage of cheap SEO services out there available for sale. Buy 500 links for $50! Get to the top of Google in one month for only $350! Guaranteed SEO results in 60 days or your money back! In the 12+ years I’ve been in the online marketing industry, I have seen just about every cheap Read More

When we think about online marketing content we tend to primarily think about the written word; blog posts, articles, press releases, social media updates, white papers, eBooks, etc. Since the search engine spiders crawl text, isn’t this the best kind of content to create? For SEO, yes. Read More

Businesses on a local level (ex. dentists, personal injury lawyers, pizza places, sandwich shops, etc.) can find it difficult to stand out from the competition. After all, if you are a dentist you most likely offer the same services (cleanings, fillings, x-rays) as the dentist that’s located a few Read More

In my opinion, the first part of any new SEO strategy should focus on the onsite optimization aspects including keyword research, content optimization, navigation and internal structure and more. My reason for this is that the best link building campaign in the world may drive visitors to your site Read More