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A few weeks ago I was working on an SEO audit analysis for a client that thought they were impacted by Penguin. For the record, the first step in identifying a Google penalty is to make sure you actually have one! I can’ tell you how many site owners I’ve talked to that thought they had a penalty w Read More

It’s been less than a year since Google announced their encrypted search update, and I’ve seen my own website’s analytics be impacted so dramatically that over 60% of the keyword information is listed under “Not Provided.” Most of my clients are also seeing “Not Provided” dominate their analytics. Read More

If you cater to a local audience, it’s important to dedicate time to local link building. Local link building efforts not only tell the search engines where you are located and who you are trying to target, but also help generate valuable traffic to your website. Here are 5 tactics to implement int Read More

SEO is an excellent long term strategy to build up a website presence in the search engines and online in general. However, at times it may be necessary to invest in an online advertising program to support the SEO, especially if you are looking for a short term boost or have a product or service t Read More

When you’re launching a company and website, it is important to keep SEO in the back of your mind. You need to think about how your brand is going to be positioned online, what kind of terminology you’ll use, how your audience will search for your products and so forth—but you shouldn’t sacrifice y Read More

I was talking with one of my SEO clients the other day about a secondary site their company owned. The site had been hit by Penguin and they needed some help pinpointing exactly where they went wrong and what actions they needed to take to address the issue. Even though this site wasn’t part of our Read More

Face it. Social media marketing is here to stay and continues to grow and evolve. If you aren’t growing and evolving along with it, you might as well not be doing it. Most businesses (even the hesitant ones) have created business profiles on social networking sites but many still struggle to find s Read More

Facebook personalizes the experience for each user based on its EdgeRank algorithm. Facebook assigns a value to each post based on affinity (relationship between the friend or page that posted), weight (type of post and engagement), and time (how long ago it was created). If your business page has Read More

Since the Google Penguin Update went live on April 24th (with Penguin 1.1 rolling out a month later), I’ve received an influx of calls from site owners that want to what they can do to recover their lost traffic. Let me start off by saying that before you can recover from Penguin you need to know w Read More

Guest blog posts can be mutually beneficial for both parties involved. The guest blog post author is able to share their opinions and knowledge with a new group of people and the blog owner gets fresh content that will keep their blog active and thriving. However, if you own a blog and accept guest Read More