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I realize it may sound like a strange comparison, but successful SEO and weight loss plans have a lot more in common than you might think. Read More

Any site owner with a lead form on their site will tell you they’ve gotten their fair share of spam messages. There are plenty of computer programs that will automatically fill out lead forms that don’t require a CAPTCHA, so open lead forms are easy wins for spammers. I don’t understand the value i Read More

Directory submission has long been a standard SEO practice. There are thousands of free directories out there to submit to and each provides a link back to your website. However, Google is starting to de-index many of these free directories. When Google tweaks its algorithm, it is attempting to thi Read More

The search engines use links (along with a multitude of other factors) to help determine a site’s reputation. Since Google has the ability to crawl the entire web as needed, the search giant knows exactly how many links a website has, where they are coming from, what other sites those sources link Read More

Creating content such as blog posts, guest blog posts, articles, press releases, eBooks, guides, white papers, etc. is really only the first part of a content marketing strategy. Just as important as creating the content, is knowing where to promote it. Don’t expect that target audience members wil Read More

It’s very easy for DIY SEO site owners to get blinded by the search volume of various keywords while they are conducting keyword research, but keyword relevancy is far more important than search volume. It’s important to remember that it’s more valuable to target the best keywords for your content Read More

Your website is the hub of all of your online activity. Obviously you want to have a site that is easy to use to provide visitors with a good experience. If they have a good experience on your site they will be more likely to buy, fill out a form, convert in some other way, or bookmark it to return Read More

If a customer is looking for your brand by name, your website and business profiles should be the only things coming up in the search results. For instance, when someone searches for “Brick Marketing” in Google the first 10 results include the Brick Marketing website, social profiles, the company Y Read More

Last week Google announced that Google Place pages would now become Google+ Local pages by integrating the information into the Google+ architecture. In addition to being accessed through Google Search and Maps, business information can now be found by clicking the new Local tab within Google+. Read More

Large companies typically have a public relations department or firm that handles all of their offline PR. It’s important to integrate offline PR efforts with a search engine optimization campaign to increase exposure and build inbound links to a website. In addition to sharing a press release offl Read More