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When first getting started with an SEO campaign, it’s necessary to conduct keyword research for every page of the website. For a large website, this can be a very time consuming process. For a smaller website, it may not take as much time to complete but it’s still important to put the effort in. K Read More

Most B2B marketers will agree that creating and maintaining a strong content marketing campaign is hard! Many companies more a lot of time and energy into producing one piece of great content, but once they have the finished product then they don’t fully leverage it! A B2B content recycling campaig Read More

Has your website experienced an unexplained dip in traffic? Meaning, that you have been marketing the website as you always have been and there is no seasonality issue to contend with? Google is constantly changing the search algorithm, but with the roll outs of the Google Panda and Google Penguin Read More

One thing that I am constantly stressing to my clients is that they can’t let month-to-month fluctuations (visitors to site, ranking in SERPs and so forth) shake their faith in their SEO campaign. Too often, site owners panic during a slow month and decide that SEO isn’t working for them and they s Read More

I came across this great article the other day on The Daily SEO Blog from SEOMoz about authorship markup and how it might impact link building. Since Google looks at the quality of a link to determine its relevance and value when ranking a site in the SERPs, being able to verify the author of a lin Read More

There are numerous signals that the search engines consider when ranking a website and as we know the search engines are constantly tweaking these algorithms and giving more or less weight to certain factors in order to improve search results and combat web spam. While we don’t know exactly how muc Read More

Think about how much time you invest in creating relationships. How many hours do you spend on the phone, in-person, answering emails and text messages and so forth—whether they are personal or business relationships, connecting with people takes time and effort. Creating social media relationships Read More

When it comes to social media marketing, it’s easy to lose the forest for the trees. We get so hung up on the daily numbers (how many times this piece of content is shared, how many people Liked our Facebook page, how many reTweets this link got), that we lost sight of the bigger picture. I’ve hear Read More

Way back in the early days of the Internet the search engines considered all of the meta information of a website as part of the ranking algorithm. As time went on, the search engines began paying more attention to the actual website content. Today, the meta description may not be a ranking factor Read More

SEO is a marathon, not a sprint. I’ve said it before and I’ll say it again—SEO is a slow, ongoing process that you just can’t rush. This is the number one SEO lesson I strive to teach my clients. On more than one occasion I’ve been asked by a full-service SEO or SEO consulting client, “But Nick. I Read More