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There has been plenty of buzz in the last few weeks about Google’s over optimization penalty (the Penguin update), leaving many site owners scrambling to figure out if their site was penalized (or might be in the future) for doing “too much SEO*.” Let me point out, there is a pretty clear line betw Read More

If you’ve been paying attention to SEO trends at all in the last couple of years you should know that social media is no longer just a branding or customer service tool for business. A social media presence can improve SEO efforts. Both Google and Bing incorporate social signals into their search e Read More

Best practice dictates that site owners should only target 2-5 keywords on any one page of content on their site. Considering there could be 100s of keywords and keyword variations that could potentially be used to optimize your site, narrowing it down to 2-5 is not easy or quick task. I’ve found t Read More

Every business today should have a website, but just setting up a website really isn’t good enough. If you’re going to invest in website design and hosting, it’s important to monitor the success of the website in order to look for ways to improve it. That’s why it’s necessary to set up a Google Ana Read More

Let me start off by saying that I think social media marketing is an incredibly important component of any inbound marketing campaign. Alongside SEO and content marketing, social media marketing helps build your overall online brand presence, connects your company with new and interested consumers, Read More

Unlike an informational or lead generation business website, an e-commerce website can have thousands and thousands of pages. Product inventory is typically always changing and a product that may have been available yesterday, is no longer available today. What makes this situation tough from an e- Read More

If you compare two years worth of your site’s analytics back-to-back, do you notice a trend emerging in certain months? Even if your overall visitor count has been trending upwards for the past two years, are there a few months where your traffic dips down and then comes back up 2-3 months later? I Read More

It’s important that site owners keep an eye on various items during their SEO campaign. You need to know how well your keywords are performing (how much traffic are they driving?), what visitors are doing once they arrive on your, how well is traffic converting and so forth. These SEO items will he Read More

A lot of site owners and marketers, especially B2B marketers, have a hard time developing a consistent content marketing strategy. Many feel that they have nothing to say or that their audience isn’t interested in hearing from them—this is not the case! Your target audience, regardless of industry, Read More

Link building is an important part of SEO because inbound links pointing to your website are what establish search engine trust over time. One of the most important things to remember when building links to your site is that the search engines want to see a diverse portfolio of links. If all of you Read More