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The first step of any SEO campaign should focus on website optimization. This is the process of making your website as appealing as possible to both the search engines and your visitors. A properly optimized website will eventually rank better in the SERPs and attract more targeted visitors.
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With so much emphasis on social media for business these days, it seems as if blogging isn’t getting the attention that it still deserves. Long before there was Facebook or Twitter people took to their blogs to share their thoughts and opinions on a variety of topics. B2B businesses used blogs as a Read More

While there is no set “right way” to run an SEO campaign, as each site will approach it differently based on their needs and goals, there is a wrong way to manage SEO. Are you guilty of one or more of these 5 things? It may mean that you are mishandling your SEO campaign. Read More

By now, the majority of businesses get that social media isn’t just a place for college kids to stalk each other anymore. Social media has become a large part of the lives of people of all different ages and backgrounds. This means that no matter what kind of business or industry you are in, your t Read More

I’m going to throw an idea out there that goes against everything I know as a social SEO professional. It may be a cardinal sin of social media, but what if you just closed the comments section on your business blog entirely? I know I’ve written about getting more value from your blog by using it t Read More

The search engines are constantly updating and tweaking their algorithms to provide their customers (searchers) with the best possible experience. Think about it. If Google search results were crappy, people wouldn’t use the service, meaning that Google wouldn’t be making a profit. Search engine al Read More

Social media marketing is not a fad. If that’s the excuse you’ve been using to avoid developing a social media marketing strategy it’s time to find a new excuse or finally build that Facebook page. Social media marketing can be as simple or as complex as you want it to be (or as you have time for), Read More

Search engine optimization is an online marketing strategy that, when implemented properly, will improve a website and brand presence in the search engines and online in general. Nowhere in the definition of SEO does it say that it’s an online marketing strategy that will get you to a number one se Read More

Someone recently asked me about “reverse SEO” and whether or not I thought it was a good SEO tactic. I had to be honest and tell them that reverse SEO was not a term I was familiar with (12 years in the Internet marketing and SEO industry and I’m still learning new things!) but that I would look in Read More

While it’s great that more and more site owners are recognizing the value of SEO, some are jumping the gun when it comes to outsourcing their SEO. They want to hand the whole campaign off to an SEO expert or firm and wash their hands of it. First off, even if you do outsource your SEO, SEO clients Read More