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If you look right above this post next to the author byline you’ll see a row of widgets (Twitter, Facebook, Google+, email and ShareThis). These little social share buttons are actually a critical component of my content promotion campaign, and they should be part of yours! Social share buttons all Read More

Above all, SEO clients deserve to work with an SEO firm that treats them with respect. I believe that having good customer service is fundamental to running a business, and many companies (not just SEO firms) are lacking in that department. No one wants to work with a company that doesn’t value the Read More

This isn’t the first time a business owner has had issues with Google Places and it probably won’t be the last, but I decided to share my recent experience with Google Places so business owners having problems with their own account can see that even an SEO firm (that does this for a living!) isn’t Read More

In order to have a successful SEO campaign, you first need to have quality content to optimize. Content doesn’t necessarily need to be text-based. Videos can help your SEO efforts too. In fact, videos are great because in some cases they may attract a whole new audience. Not everybody wants to spen Read More

It’s marketing 101—define your audience. If you don’t know who your target audience is, and know the in and out of their behavior and motivations, you’ll never be able to create an effective marketing campaign to reach and influence them. It sounds like a simple enough concept to understand, yet a Read More

After writing and distributing a press release, many companies make the mistake of thinking that that’s all that can be done with the press release. A press release can provide additional value, it just takes a little extra effort. Read More

It’s a big decision to hire an SEO firm to handle your search engine optimization. It costs money and you want to make sure that you pick the right firm that will do the best job. Many firms state that it’s “all in the results” when trying to get your business and show examples of previous work in Read More

Article spinning is one of those black hat SEO tactics that gives the rest of the industry a bad reputation. The basic premise of article spinning is that your write one article and submit it to hundreds of article submission sites. You might change up some of the content by replacing certain keywo Read More

Keyword research isn’t the most fun or glamorous component of any SEO campaign, but it is the most important. If you don’t target the right keywords, your site won’t rank well for appropriate search queries and your target audience won’t be able to find you. Essentially, without the right keywords Read More

Your website is your most critical asset to your search marketing—everything revolves around it. The keywords you target should accurately reflect webpage content, link building works to build your site’s trust factor and ultimately drive traffic, social media profiles provide new ways for your bra Read More